Americans Learning More About Water Contaminants, Taking More Action

Independent poll shows majority concerned about quality

San Antonio, TX /PRNewswire/ - More than half of Americans say they have concerns about the quality of their water as more people become educated about specific contaminants and take action in their homes.

Those are findings from an independent survey released today at WQA Aquatech USA. The random sample survey, conducted by Applied Research-West, Inc., offers a look into Americans' evolving attitude about their water, especially when compared to previous polls.

"We are seeing people become more educated about water issues and finding ways to ensure water quality for their families," said Peter J. Censky, executive director of the Water Quality Association, a not-for-profit trade organization that commissioned the survey.

Among the major findings:

• A quarter of consumers are "extremely concerned" about the quality of their water supply, and only 45% say they are confident their water source poses no health risk.
• A majority of consumers are now willing to pay more for the elimination of contaminants such as pharmaceuticals. In previous surveys, less than 50% expressed this opinion.
• Nearly a quarter of consumers say they have primary responsibility in their home for quality water, up from 20 percent in 2008.

The survey showed that 39% of respondents stated that they believed federal drinking water quality laws are "fair."

About one-fifth (19%) of respondents were exposed to "boil water alerts." This prompted them to purchase a water filtration device. Typically, a water filter pitcher or end-of-tap device was purchased. More than half of those exposed to boil water alerts purchased home filtration devices afterward, higher than the 38% who said they did so in 2008.

Americans seem to increasingly believe that responsibility for safe drinking water is a public/private partnership.

Regarding overall quality, specifically 49% of respondents indicate that they are concerned or very concerned about their household water supply. Further, 54% are concerned about health contaminants in tap water. And 42% of respondents stated that drinking water is not as safe as it should be.

Since the previous survey was completed, news reports have brought many local and national contamination issues to the public attention. The New York Times ran a series of articles entitled "Toxic Waters." The newspaper reported that 10 percent of Americans "have been exposed to drinking water that contains dangerous chemicals or fails to meet a federal health benchmark in other ways."

In 2010, the President's Panel on Cancer recommended that people use home filtering devices to decrease exposure to cancer-causing agents.

WQA provides Gold Seal certification for products that remove a variety of contaminants. This certification is conducted using independently developed testing standards. Consumers can learn about different treatment systems and find locally certified dealers by visiting the WQA Web site's Gold Seal and Find A Water Professional features.

About WQA: The Water Quality Association is a non-profit international trade association representing the residential, commercial, and industrial water treatment industry. Its membership consists of both manufacturers as well as dealers/distributors of equipment. WQA is a resource and information source, a voice for the industry, an educator of professionals, a laboratory for product testing, and a communicator with the public. WQA has more than 2,500 members nationwide.

CONTACT: David Loveday of Water Quality Association, +1-630-505-0150, dloveday@wqa.org

SOURCE Water Quality Association