Article: Using 21st Century Tools To Sell Water Technology
By Jim Lauria, Global Water Advisors
The water conditioning and purification industry is full of modern technology that helps water treatment professionals tackle 21st century challenges, from ‘sick buildings’ to managing ever-scarcer water resources. Now that we are into the second decade of the 21st century, isn’t it about time that we in the water industry adopt tools of the digital age? We need to represent our technology, and our expertise, with the digital resources that customers (whether consumers, engineers, architects or government officials) are increasingly using to discover and share information. We need to collaborate with our stakeholders and sell water treatment technology with these tools.