New VIQUA Brand Identity Promises Simply Safe Water

VIQUA, the leading manufacturer of ultraviolet (UV) water purification systems, recently officially introduced its new brand identity, demonstrating the company’s commitment to product innovation and the delivery of Simply Safe Water. The introduction coincides with the company’s decision to simplify their product offerings in the marketplace and to focus on building the VIQUA brand.

This singular brand focus means the company will consolidate legacy brands UVMAX and Sterilight, an organizational change that General Manager Frank Profiti says will help drive product innovation and lay the foundation for market growth. “With a clear brand focus,” says Profiti, “VIQUA is better positioned to deliver innovative water purification solutions to our customers.”

To support the organization’s vision of Simply Safe Water, VIQUA plans to streamline its product offering to make it easier for customers to identify the right product at the right price for every application. As well, market-leading warranties will be offered on all new VIQUA water purification systems. Legacy product lines will be available for an overlapping time period to enable delivery of commitments. Replacement parts and lamps for all Sterilight and UVMAX systems will be supported for at least seven years.

“High quality remains our top priority for the VIQUA brand and all of our products,” adds Profiti. “We’re confident our customers will recognize the attributes they value in the Sterilight and UVMAX brands in the singular VIQUA brand.”

As part of the company’s commitment to the industry, VIQUA plans to launch online and offline campaigns to help home owners understand the benefits of UV technology. “Educating home owners about the benefits of UV technology is a priority for us. This activity will help grow the UV market and drive demand for our customers,” concludes Profiti.

The new brand mark will appear on all new VIQUA UV water systems and product packaging starting in May. For more information about VIQUA and UV water treatment solutions, visit www.viqua.com.

About VIQUA
VIQUA is proud to be the world’s largest supplier of residential UV water disinfection systems, making tap water safe without the use of chemicals for millions of people around the world. Our high quality water filtration systems are found in more than 100 countries. With more than 600,000 installations, you can feel confident that a UV system from VIQUA protects your water from microbiological contaminants. Our brand promise is clear: Simply Safe Water.