In California, Come Rain Or Shine, Upfront Efficiency Is Always In Style
By Jim Lauria, Global Water Advisors
Caught between a withering drought and floods from winter storms, California faces the worst of both worlds—dealing with scarcity as well as stormwater. America, and much of the world, is watching to see how this trendsetting state handles those challenges. After generations of setting America’s style, from cowboys to Beatniks to Beach Boys to Silicon Valley billionaires, California can set perhaps its most important trend yet—it can lead the way to a more water-efficient America. It has to. The good news is that it can.